{"id":30217,"date":"2016-03-31T19:33:49","date_gmt":"2016-03-31T19:33:49","guid":{"rendered":"https:\/\/content.findlaw-admin.com\/ability-legal\/legal\/practice\/making-the-most-of-networking-events.html"},"modified":"2016-06-20T18:51:57","modified_gmt":"2016-06-20T18:51:57","slug":"making-the-most-of-networking-events","status":"publish","type":"practice","link":"https:\/\/lp.findlaw.com\/legal\/practice\/law-marketing\/making-the-most-of-networking-events.html","title":{"rendered":"Making the Most of Networking Events"},"content":{"rendered":"<section class=\"fl-gutenberg-byline\">\n    <div class=\"fl-gutenberg-byline-content\">\n                    <p><em>This article was edited and reviewed by <a href=\"https:\/\/www.findlaw.com\/company\/our-team.html\" rel=\"noopener\">FindLaw Attorney Writers<\/a><\/em><\/p>\n\n                | Last reviewed\n        <time>\n                            June 07, 2026\n                    <\/time>\n    <\/div>\n\n    \n    <details class=\"fl-gutenberg-byline-toggle fl-gutenberg-byline-legally-reviewed\">\n        <summary>\n            <i class=\"fl-gutenberg-byline-icon\" aria-hidden=\"true\"><\/i>\n            Legally Reviewed\n        <\/summary>\n\n        <div class=\"fl-gutenberg-byline-toggle-content\">\n            <p><em>This article has been written and reviewed for legal accuracy, clarity, and style by <a href=\"https:\/\/www.findlaw.com\/company\/our-team.html\" rel=\"noopener\">FindLaw\u2019s team of legal writers and attorneys<\/a> and in accordance with <a href=\"https:\/\/www.findlaw.com\/company\/company-history\/editorial-policy.html\" rel=\"noopener\">our editorial standards<\/a>.<\/em><\/p>\n\n        <\/div>\n    <\/details>\n\n    <details class=\"fl-gutenberg-byline-toggle fl-gutenberg-byline-fast-checked\">\n        <summary>\n            <i class=\"fl-gutenberg-byline-icon\" aria-hidden=\"true\"><\/i>\n            Fact-Checked\n        <\/summary>\n\n        <div class=\"fl-gutenberg-byline-toggle-content\">\n            <p><em>The last updated date refers to the last time this article was reviewed by FindLaw or one of our <a href=\"https:\/\/www.findlaw.com\/company\/our-team\/contributing-authors.html\" rel=\"noopener\">contributing authors<\/a>. We make every effort to keep our articles updated. For information regarding a specific legal issue affecting you, please <a href=\"https:\/\/lawyers.findlaw.com\/?fli=bylinelink\" rel=\"noopener\">contact an attorney in your area<\/a>.<\/em><\/p>\n\n        <\/div>\n    <\/details>\n<\/section>\n\n\n\n<p>From all directions, you no doubt hear the advice that networking is a necessity for attorneys. You can build up your network of colleagues, establish yourself as the &quot;go-to&quot; attorney for a particular field of practice, meet potential clients, and find others to whom you can refer cases that are outside your specialty.<\/p>\n<p>So you get the <a title=\"Making Contact: The Importance of Networking\" adhocenable=\"false\" href=\"https:\/\/www.findlaw.com\/legal\/practice\/law-marketing\/making-contact-the-importance-of-networking.html\" rel=\"noopener\">value of networking<\/a>. Even with this information, many attorneys go to networking events and don&#8217;t capitalize on the benefits they can offer. How can you make the most of these events?<br>\n<\/p>\n<p>Here are nine tips for transforming networking events into a business development tool.<\/p>\n<ul>\n<li><b>Evaluate invitations<\/b>. Practicing law is a time-consuming career, and finding time outside the office for things you really want to do is difficult on a good day. Save your precious time for events that will be the most effective for you. Before deciding which event to attend, determine<b><\/b> the likelihood that clients, prospective clients and referral sources will be there.<\/li>\n<li><b>Set a specific objective for each event.<\/b> You might decide to reconnect with a former client, meet two in-house counsel, or conduct informal market research. Whatever your goal is, make it appropriate for the specific event and make it attainable.<br>\n<\/li>\n<li><b>Invite a client or prospect to attend the event with you.<\/b> If they accept, it gives you ample time to connect with that person and strengthen that <a title=\"Client Relations\" adhocenable=\"false\" href=\"https:\/\/www.findlaw.com\/legal\/practice\/practice-guide\/client-relations.html\/\" rel=\"noopener\">relationship<\/a>. Even if they don&#8217;t accept, it has given you a reason to contact them and stay on their radar.<\/li>\n<li><b>Formulate a response to the inevitable, &quot;<a title=\"Law Firm Marketing: What&#039;s Your Answer to &quot;What&#039;s New?&quot;\" adhocenable=\"false\" href=\"https:\/\/www.findlaw.com\/legal\/practice\/law-marketing\/law-firm-marketing-what-s-your-answer-to-what-s-new.html\" rel=\"noopener\">What&#8217;s new?<\/a>&quot; <\/b>Not having an answer or saying &quot;not much&quot; is a sure way to slow down a conversation. Highlight something you want to promote about your practice, like an interesting matter you&#8217;re working on, or your firm&#8217;s recent merger.<\/li>\n<li><b>Use your client-focused <a title=\"Law Marketing\" adhocenable=\"false\" href=\"https:\/\/www.findlaw.com\/legal\/practice\/law-marketing.html\" rel=\"noopener\">marketing<\/a> message to respond to &quot;What do you do?&quot;<\/b> Rather than telling someone you are a bond lawyer, which is unlikely to encourage conversation, try something like &quot;I help nursing homes and hospitals raise cheap, long-term money,&quot; instead.<\/li>\n<li><b>Arrive early.<\/b> If you arrive as lunch is being served, you&#8217;ll miss the best mingling time. If you&#8217;re really pressed for time, show up during the reception, talk to a few people you don&#8217;t know, and leave before lunch.<\/li>\n<li><b>Don&#8217;t stay with people you know, unless they are clients, potential clients or referral sources.<\/b> As one of my clients said, &quot;If I&#8217;m talking to Dan (one of her partners), we&#8217;re both wasting our time.&quot; The whole point of attending the event is to meet new people. Get out there and meet someone new!<br>\n<\/li>\n<li><b>Prepare three topics to talk about if there&#8217;s a lull in the conversation.<\/b> Better still, think of three good questions you can ask people you meet.<\/li>\n<li><b>Follow up with those you meet. <\/b>What good does it do if you connect with all those people but don&#8217;t stay in touch? Follow up with an article, an invitation to lunch or just a &quot;nice to have met you&quot; e-mail.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>How can you make the most of networking events? Here are nine tips for transforming networking events into a business development tool.<\/p>\n","protected":false},"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","_cloudinary_featured_overwrite":false},"practice_categories":[6452,6453,6451,6455],"class_list":["post-30217","practice","type-practice","status-publish","hentry","practice_categories-law-marketing__branding","practice_categories-law-marketing__client-acquisition","practice_categories-law-marketing","practice_categories-law-marketing__marketing-channels"],"acf":[],"_links":{"self":[{"href":"https:\/\/lp.findlaw.com\/legal-api\/wp-json\/wp\/v2\/practice\/30217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lp.findlaw.com\/legal-api\/wp-json\/wp\/v2\/practice"}],"about":[{"href":"https:\/\/lp.findlaw.com\/legal-api\/wp-json\/wp\/v2\/types\/practice"}],"wp:attachment":[{"href":"https:\/\/lp.findlaw.com\/legal-api\/wp-json\/wp\/v2\/media?parent=30217"}],"wp:term":[{"taxonomy":"practice_categories","embeddable":true,"href":"https:\/\/lp.findlaw.com\/legal-api\/wp-json\/wp\/v2\/practice_categories?post=30217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}