Marketing Channels

Marketing Channels Articles

• Finding Your Motivation for Marketing

  Recently, I was speaking with a client who seemed stuck in his marketing efforts. He had a clearly articulated plan for growing his business that he was enthusiastic about. And yet, week after week, he hadn't taken much action to implement the plan.

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• Using Your Law Firm Website to Enhance Client Services

  Many law firm websites are little more than static brochures providing general information about the firm and attorneys. As Web technology evolves, more firms are enhancing client relationships and attracting new clients via the Web by using their sites to exchange information with clients and potential clients. Firms that are not maximizing their Web presence run the risk of losing existing and potential clients to other law firms that are effectively using new technology.

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• Maximizing Potential of Bylined Articles Before Writing

  Article writing is an important business development tool. But to obtain the most value from an investment of time and money in writing bylined articles, lawyers should take a number of steps before the writing actually begins.

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• Law Firm Websites That Work

  In addition to optimizing your website to ensure a top-ten result in the search engines, your firm may also want to use these Internet marketing techniques.

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• How to Make Your Law Firm Web Presence More Effective

  If you are one of the many attorneys who say that your firm does not benefit from its Web presence, I have some bad news: you are doing something wrong.

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• Questions to Ask Before Asking for Law Firm Business

  Imagine you're sitting across the table from a potential client you'd like to work with. The right place to start is by uncovering the client's needs. The question is, how do you go about uncovering those needs?

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• SEO Your Law Firm Website with Keywords

  How can your law firm stand out online and connect with more potential clients?

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• Six Steps to Effectively Cross Sell in Law Firms

  One of the greatest myths in law firm marketing is that your partners will be eager to cross-sell you just because they're your "partners." The fact is that they aren't.

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• Ten Ways To Improve Your Search Engine Ranking

  The art of ensuring that your website shows up high in the rankings of search engines is known as "search engine optimization," or "SEO" for short. SEO is a constantly evolving battle between search engines and websites. Here are ten tips to improve your website's SEO.

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• Top Ten SEO Myths of Law Marketing

  Find out what the top ten myths are about search engine optimization (SEO) and why it matters for your law firm website.

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