Marketing Channels

Marketing Channels Articles

• Law Firm Business Development: Ask Don’t Tell

  When I ask clients what their biggest challenge in business development is, they commonly say, "Asking for business." And yet, when they are trying to land a new client, they forget about the "asking" part and focus on the "pitching" part.

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• Developing Markets In a Shrinking World

  Walt Disney didn't know what he started. Long before the era of faxes, on-line bulletin board systems and the Concorde, an attraction at his theme park had dolls dressed in costumes from many lands singing "It's a Small World." With the advent of new technologies and changes in the global market, a more timely phrase can now be coined:It's an even smaller business world.

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• Can a Law Firm Be Too Visible on the Internet?

  Since the Internet has become the most readily accessible source of the widest range of information in a relatively short period of time, businesses of all sorts have sought to capitalize on its popularity.

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• Beyond Brochures: Marketing Through Print Advertising

  Although advertising hasn't yet entirely shed its stigma within the legal community,the practice has begun to gain acceptance with some of the buttoned-down partners who oversee large-firm marketing budgets, which nowadays can reach $1 million or more.

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• Award Winning Brochures and Marketing Collateral

  The key to effective print collateral is to find the happy medium between a gold-plated novel about your firm and a one-page photocopy. Here are a few tips to help you along the way.

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• Get Publicity with an Ongoing Column in a Publication

  Editors don't often invite writers to submit columns because they usually receive enough unsolicited submissions. Still, most editors are open to looking at what you offer because they always want to publish better information that interests their readers.

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• Domain Names Critical to Law Firm Web Sites

  Thousands of law firms have launched web sites, and the number continues to grow rapidly. Many of the National Law Journal 250 largest U.S. firms have created sites, or at least reserved domain names. Selecting a domain name is a critical first step in launching a site.

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• Ten Ways Internet Marketing Has Changed Since The 1990s

  These days, Internet marketing means a lot more that it did a few years ago. Web design, advertising, extranets, public relations, search engine optimization -- online marketing requires careful planning and execution. Here are ten ways online marketing has changed as the Internet has matured, and how your firm could be affected.

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• Who To Bring To Your Next Marketing Pitch

  When three clients raise the same issue in one week, it goes on my "hot topics" list as one that's likely faced by most of my readers as well. Have you wondered how many people you should bring with you to an upcoming marketing meeting? Recently, three different clients faced this question as they followed up with a potential client. The details varied.

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• Law Firm Marketing: What Are Friends For Anyway?

  Reluctance to ask a friend for business typically boils down to a concern that by mixing business with friendship, it will spoil the friendship. The remedy for this dilemma is two-fold and found half in mindset and half in tactics.

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