Marketing Channels

Marketing Channels Articles

• Focus Marketing Efforts on High Potential Opportunities

  Learn about 11 questions to ask yourself to determine if a prospective client is a "high potential" opportunity.
  

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• Effective ROI Measurement for Law Firm Marketing

  Take a step back and look at your marketing strategy. Are you getting good value for your marketing dollar?

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• Women Attorneys Finding Ways to Boost Their Network

  "According to research, the most successful women have broad and strong connections not only within their networks, but especially outside of their organizations, as well as social and professional networks."

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• The Ethics of Online Client Development White Paper

  By meeting the ethical guidelines that apply to the online information your law firm disseminates, you can protect your law firm's reputation, prevent it from running afoul of the state ethics committee -- and make the most of the client development opportunities that are available to law firms online.

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• 6 Steps to Building Your First Small Law Firm Website

  If you are just getting around to developing your practice's first web site, welcome to 1998! Actually, it is never too late to get started. A solid and professional web presence is as expected as having a fax machine, or a telephone for that matter. It does not involve rocket science, just a few hours and a few bucks. Here are some (subjective!) steps and considerations to help get you on your way.

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• How To Build Your Reputation with Law Firm Partners

  During a recent conversation with a client, she expressed frustration that no one at her firm seemed to know anything about a recent excellent result she'd produced for one of the firm's major clients.

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• Protecting Your IP from Domain Name Typosquatters

  Hijacking of domain names is an ongoing problem faced by companies.

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