Marketing Channels

Marketing Channels Articles

• It May Be Time for a New Law Marketing Strategy

  You don't change your horse mid-race is good advice for jockeys, but perhaps not as good for lawyers looking to take their practices to the next level. As you move through the course of your career, you may "outgrow" marketing activities that served you well in the beginning.

  Read More »

• Learn To Say No When Investing Marketing Spend

  Psychologists say that women have a tough time saying no. This can be a real problem when it comes to business development.

  Read More »

• What You Should Do When You Lose A Marketing Pitch

  One of my sons is a very good soccer player. He's competitive (like most lawyers), and hates to lose (like all lawyers). When he does lose, I try to get him out of his post-game malaise by reminding him that, "We learn much more from our failures than we do from our successes."

  Read More »

• Don’t Mistake Lawyer Marketing Activity for Effectiveness

  Last week, a lawyer called to inquire about my services. She was frustrated because she'd spent the last year actively marketing herself and those activities had produced little new business. She wondered what she was doing wrong.

  Read More »

• Adventures with Foreign Domain Names

  In addition to obtaining an Internet domain name registration in one of the generic Top-Level Domains (gTLDs), such as .com, .net, and .org, a company can obtain domain name registrations in national (or country code) Top-Level Domains (ccTLDs) and their subdomains.

  Read More »

• Law Firm Marketing: What’s Your Answer to “What’s New?”

  Did you know that the question, "What's new?" is actually a marketing opportunity in disguise?

  Read More »

• On the Edge of Client Feedback

  Do clients really want to be asked? Do they really want to tell you how they feel about your firm, its lawyers and its services? Or are they tired of being surveyed by law firms and other service providers?

  Read More »

• Marketing Your Law Practice in a Recession

  In this nervous economy, it's important to rethink (and revise if necessary), your personal marketing strategy.

  Read More »

• Making the Most of Networking Events

  How can you make the most of networking events? Here are nine tips for transforming networking events into a business development tool.

  Read More »

• How to Evaluate Web Developers

  Selecting a Web site developer can be a daunting task. The following Web Site Developer Evaluation Sheet will assist firms when making this important decision.

  Read More »