Media Strategies

Media Strategies Articles

• In Law Marketing No Such Thing as a Free Lunch

  Here is a list of ten 'marketing opportunities' that you might encounter which merit a closer look before going forward.

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• Get Publicity with an Ongoing Column in a Publication

  Editors don't often invite writers to submit columns because they usually receive enough unsolicited submissions. Still, most editors are open to looking at what you offer because they always want to publish better information that interests their readers.

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• Attorney Marketing Efforts Essential For Client Loyalty

  In an era when consolidation and reliance on in-house counsel are becoming more and more common, marketers must continually involve their lawyers in marketing efforts if their firms hope to stay competitive and successful.

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• How to Get a Client with These Hidden Persuaders

  Your prospect is in your office. You've explained everything in detail. Yet for some unknown reason, he hasn't said yes. Here are tools you can use to turn your prospect's hesitation into an enthusiastic Yes!

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• FindLaw Speaks with Law Marketing Guru Carl Whitaker

  Carl Whitaker speaks with FindLaw as part of an ongoing community series with leading law firm marketing experts.

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• Learn To Say No When Investing Marketing Spend

  Psychologists say that women have a tough time saying no. This can be a real problem when it comes to business development.

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• Media Management During a Crisis

  Considering the list of potentially negative events that might emerge in a law firm's life and be seized upon by the media -- partners leaving, rumors of a firm's demise, disgruntled employees filing lawsuits, an adverse decision for a highly public client, among others -- it's worthwhile to summarize the discussion I had with Robin Cohn, president of a public relations and crisis management firm in New York City.
  

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• Rainmaking with a Law Firm Newsletter

  A firm newsletter can be an effective tool for marketing the services of your law firm. It can be used to alert existing clients to preventive law practices and recent legal developments, and can also be used to attract new clients to the firm.

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• Small Law Firm Marketing Strategies to Beat Goliath

  Maybe your small firm can't compete against the Goliaths - but maybe it doesn't need to. Develop your own strategy, put it into practice and then leave it up to the big guys to "compete" against you! Here's how to get started.

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• Social Networking in the Legal Industry

  Websites such as Facebook, LinkedIn, Twitter and blogs have quickly opened up a whole new world of networking opportunities for all communities -- the legal community is no different.

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