Media Strategies
This is FindLaw’s Law Firm Management Center’s collection of free articles on Marketing Strategies. Finding the right marketing strategy for your law practice is crucial to the success of your firm. There are many aspects to consider in each phase of your law firm marketing plan. Start your research with FindLaw.
Law Marketing
Media Strategies Articles
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Focus Marketing Efforts on High Potential Opportunities
Learn about 11 questions to ask yourself to determine if a prospective client is a "high potential" opportunity.
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FindLaw Speaks with Marketing Guru Roberta Montafia
Roberta Montafia speaks with FindLaw as part of an ongoing community series with leading law firm marketing experts.
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Effective ROI Measurement for Law Firm Marketing
Take a step back and look at your marketing strategy. Are you getting good value for your marketing dollar?
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How Your Law Firm Employees Can Improve Your Marketing
So what should a marketer do when he or she is constantly approached by good-intentioned co-workers with suggestions on how to improve the marketing? My advice is simple: listen! A lot of the suggestions may be silly, but you're also likely to hear some ideas that you would have never come up with yourself.
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Ten Ways to Secure and Protect Your Marketing IP
Learn about ten situations where your marketing department should avoid spreading the word.
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The Ethics of Online Client Development White Paper
By meeting the ethical guidelines that apply to the online information your law firm disseminates, you can protect your law firm's reputation, prevent it from running afoul of the state ethics committee -- and make the most of the client development opportunities that are available to law firms online.
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